Our Story


We created the STAGE brand in 2011 after operating rental and retail shops in Salt Lake City for several years. Our customers would often be frustrated with the high cost of quality ski goggles, and the affordable goggles on the market left much to be desired. Struggling to find a product that would meet our customers’ needs, we decided to develop our own high quality AND affordable goggles for our shop customers.


Our passion for the sport had us visiting the best production facilities worldwide, we tested product upon product in Utah's “Greatest Snow On Earth”, and eventually developed models we could proudly stand behind. We displayed the products at our shops and waited for consumers to decide…



The feedback was incredible! Our goggles had incredible specs like spherical lenses, mirrored coatings, triple layer foam, anti-slip straps, anti-fog treatment, great style and terrific colors. Our children’s goggles immediately became prized by parents and children alike, and with the introduction of the Stunt Goggle a few years later, our dream of creating fully customizable goggles that can reflect the unique personalities of our users materialized.


From our flagship STAGE Stunt, with interchangeable lenses and straps, to our children’s models we were able to provide goggles that were feature rich. We expanded our brand to other accessories. Soon STAGE’s catalog included balaclavas, neck warmers, face masks, gloves, tuning supplies, ski and boot bags and the revolutionary SwitchBlade SUP paddle. Our catalog is continually growing, and we are constantly developing new products to bring to the market in the snow industry and beyond.



As a small, grass roots brand, we pride ourselves in being able to think differently. The STAGE Stunt is the industry’s first goggle with hundreds of interchangeable straps. The SwitchBlade SUP paddle is changing the way people think about stand-up paddle boarding. We support non-profit and other organizations with our “Goggles for the Good Guys” campaign. Our love of playing outdoors inspired us to create quality gear that was fun and affordable to our customer base. We hope our gear inspires and enables YOU to go outside and play!